How do you market in a small town where word of mouth is better than the press?

When you do your elevator speech, ask a significant question such as… Do you know anyone who’d like to look better in a bathing suit by then end of June? … or whatever else might be significant to what it is you specifically do.

The people who are most remembered are those who receive laughs. I used to go to networking meetings where a guy who owned a dry cleaner gave the funniest :30 speech every time!

Meetup.com… Craigslist…. Throw away papers if you’ve got them…