I agree with the general theme within most of the answers already given. It varies and depends on both client conditioning and goals. I would generally start beginners with lower weight, higher reps. On the other hand, experienced clients will lift heavier weight, less reps with respect to whether they want to grow muscle, build strength, or increase power. The links provided in above answers are good to identify your basic guidelines of reps and rest. Apply those and then alter as needed based on client conditioning and progress (or lack of).
This question typically depends on what the client is trying to get out of their workout. Do they specifically want to build muscle mass or work on endurance training for that particular body part. Typically when an individual is looking to build endurance the repetition is around 12-15. Conversely if an individual is trying to build mass they will typically use a higher weight with lower reps. This is usually around 5-10. The repetitions that a individual does of an exercise is dependent on a lot of factors. To start, the repetitions in a exercise regimentation should reflect the goals of the client and the outcome that the trainer is trying to achieve in that specific mesocycle or macrocycle accordingly. You must also ask yourself what are we trying to achieve in this specific workout. All of these considerations should determine the type of regimentation and reflect the end goal that you and your client are striving for in the end.
This largely depends on your goals. If you are seeking to build muscle then the science shows that hypertrophy occurs at the 10-12 rep range and this is typically what I have clients do for the first 60 days. After that to make the newly grown muscle fibers as strong as possible I drop the rep range to 8-6-4. This allows us to cycle back up to the 10-12 rep range to again continue building muscle at an alarming speed! 🙂
First, understand the goal of the exercise. What is the purpose? Will it concentrate on the goal? Once you have established the purpose, you will know what muscles are the focus. When fatigue sets in, that is the stopping point.
Ranges may be good for a starting point. In my opinion, to make the session truly personal, focus on the client’s form. Once the form begins to deviate from the concentrated muscles, the set is done. This will vary based on a few factors – rest, stress levels, orthopedic condition(s). These factors can change seasonally or per session.
A roundabout way to say, when the appropriate form for the individual alters, the set is done. The rep number will based on this. So, how many reps? However many can be done in good form.