I am also wondering how that many Facebook likes will affect your business, and what you hope to get from it. Do you also have a website?
I tend to use Facebook more for sharing educational articles, creating dialogue, announcing classes or even specials, and motivational sayings. If I happened to get a client out of it, then great. But, it has not been a source of clients in that way for me (I’ve had people that already know me like my page). Like Janet already mentioned, it has worked well to tie it into business. But, I do not rely on it for clients. I find word of mouth and IDEA to be two great sources for that.
while I am with the others as far as my opinion about Facebook is concerned, I looked at your Facebook business page. As of today, you have 113 “Likes”.
What struck me about the articles you chose to post is how little they reveal about yourself and your business. Yes, some are are informative but I was missing the part about YOUR business in there. I would try to create content that is unique to you and which your Facebook friends would find inspiring to share. I noticed how few “Likes” and “Shares” you had on your posts. This tells me that they are not that relevant to your friends.
If the actual number of likes is really important to you, you could participate in a “shared like” thread that sometimes happens in fitness groups.
For example, this fb group for group-ex is a big group. Sometimes the fitness professionals there will do posts to trade likes for each others’ pages.
I’ve done it a couple of times, mostly when instructors were my target customers (I used to master train and affiliate for product sales).
Although FB can be helpful, I don’t use it so much to tell people more about myself, but rather find some interesting information and post it. In other words, it’s not that important to me to grow as a business. Many use FB to let others know about their daily routines and life and to connect with their friends and audience. Trying to measure the success of your business from the number of likes could be deceiving and/or not accurate. So, it comes down as to what is it that you are looking to get out of your FB page. You can always pay the fee FB charges to increase the volume of your audience and reach new potential viewers.
I use Facebook daily
I post videos of my bootcamp and make announcements/create events etc.I rely on it to keep my name out there. It’s something that has to be maintained constantly.
However, I get all of my business through google searches ,Yelp, word of mouth for my bootcamps.
For my personal training, I don’t have a FB but Fitness Connect has worked very well.