Although FB can be helpful, I don’t use it so much to tell people more about myself, but rather find some interesting information and post it. In other words, it’s not that important to me to grow as a business. Many use FB to let others know about their daily routines and life and to connect with their friends and audience. Trying to measure the success of your business from the number of likes could be deceiving and/or not accurate. So, it comes down as to what is it that you are looking to get out of your FB page. You can always pay the fee FB charges to increase the volume of your audience and reach new potential viewers.