I feel clients like honesty and knowing that they are not being ripped off. How do you feel when you go to a store and nothing has a price. This would give suspicion of ripping people off or of shady practices. It also saves time because I get a lot of emails asking for rates. This is time consuming. You can always change your rates or state that they are negotiable. There should be open dialogue and agreement on rates before training anyone.
I come from a marketing/ sales background and transitioned into this industry in my 40’s. My wife and I now own a rapidly growing “In-Home” private personal training weight loss business and we also offer Boot Camps. As a rule, we don’t publish our pricing for the private training. In fact a prospect would be hard pressed to get us to discuss pricing over the phone. The best communication occurs in face to face interaction when you can read body language and truly understand the prospects needs and they can truly understand what you bring to the table as well as your pricing structure. If the prospects question is about price and you publish, they have no need to talk with you. You want to have the opportunity to talk with prospects and that conversation should really be about figuring out the clients challenges or goals and if you are the right person to help them. If so, you need to set the appointment to meet face to face. After meeting, if you are the right person and the prospect understands and believes that, then price is rarely an issue.
I hope that this helps!
Doug Waldman CPT/ FNS
Doug provided some valuable information above. Personally, I do list my rates on my website primarily because I take credit cards through PayPal. My clients like having the option of paying by credit card. What you can do is publish a range of prices so as to appeal to more people.