My personal opinion on this is that I do not put my pricing on my website. I’ve made this choice for several reasons. First, I do NOT support the notion that my potential clients would make a service decision for something as important as their health based solely on price; the old saying that ‘you get what you pay for’ is often true. So, if I feel that through my education, experience, skills etc. I offer training services on the higher end of the scale this is all part of my pricing model and I hope to make that clear to my potential clients when I actually speak with them. This ‘discussion’ would be missing, and so would our opportunity to work together, if all my client sees is a price on a website. Second, I continually support the notion that we as trainers need to view ourselves as the healthcare professionals that we are. As such, building more professionalism into our practices is a must in my opinion. Do we see physicians, therapists, nutritionist etc. ‘advertising’ themselves based on PRICE? No, as a matter of fact, most of these professional websites are more INFORMATIONAL in nature, and serve to introduce themselves and their practices to the public by discussing their credentials, services etc. We as trainers could take a cue from that.
These are two of the main reasons and justifications that I use for not putting pricing on my website.