Personally, I think transparency is something that is often missing in our field – the more upfront you can be, the more appreciative clients seem to be. We are very upfront at my facility, have 2 levels of trainers, and it works. We do promotions every so often, but really stick with our “bread and butter” and make it clear that our prices are set and don’t fluctuate.
Hope that helps!
I work at the University of Cincinnati Campus Recreation Center – here’s our website if that would help: http://www.uc.edu/reccenter.html (choose itraining from the services menu or from the buttons on the bottom of our homepage)