Personally, I think transparency is something that is often missing in our field – the more upfront you can be, the more appreciative clients seem to be. We are very upfront at my facility, have 2 levels of trainers, and it works. We do promotions every so often, but really stick with our “bread and butter” and make it clear that our prices are set and don’t fluctuate.
Hope that helps!
I work at the University of Cincinnati Campus Recreation Center – here’s our website if that would help: http://www.uc.edu/reccenter.html (choose itraining from the services menu or from the buttons on the bottom of our homepage)
My pricing varies by location. If I have to travel a certain amount of miles my price goes up.
I also have different pay scales dependent upon frequency and time.
I prefer to discuss payment privately with my clients.
The amount charged is based on alot more than just the price and I want my potential clients to know how much they are getting for their money.
haha.. I have the same question running through my head at times. The problem is, if you have a high price point, unless you’ve totally sold your worth over your website, people will look, and then just pass you by for the lower priced version. It’s all about value, and if you don’t sell that on your website, or don’t have a huge following in your community, I would wait to discuss your prices once you have a chance to meet your potential clients and let them know exactly what you offer for the prices you charge. I myself have my prices up at this point, but I think i have a good enough following to let my prices be seen by the masses. This is a whole discussion in itself, but that’s my short answer.
i totally agree that the best way to show how much your services are worth is by having your prospects face to face with you, but then in the eyes of a prospect, there is a higher percentage of people that like to see what we offer and then decide to either come in or not rather than come in, be put off by prices and then have to deal with the awkwardness of saying no in a nice way. which is where our sale skills come in no doubt but, if what they see is what they like, will it bring them in the door? tough situation to be honest but i am taking it from the prospects view. sort of a comfort feeling that they know what they are going to be paying?
My personal opinion on this is that I do not put my pricing on my website. I’ve made this choice for several reasons. First, I do NOT support the notion that my potential clients would make a service decision for something as important as their health based solely on price; the old saying that ‘you get what you pay for’ is often true. So, if I feel that through my education, experience, skills etc. I offer training services on the higher end of the scale this is all part of my pricing model and I hope to make that clear to my potential clients when I actually speak with them. This ‘discussion’ would be missing, and so would our opportunity to work together, if all my client sees is a price on a website. Second, I continually support the notion that we as trainers need to view ourselves as the healthcare professionals that we are. As such, building more professionalism into our practices is a must in my opinion. Do we see physicians, therapists, nutritionist etc. ‘advertising’ themselves based on PRICE? No, as a matter of fact, most of these professional websites are more INFORMATIONAL in nature, and serve to introduce themselves and their practices to the public by discussing their credentials, services etc. We as trainers could take a cue from that.
These are two of the main reasons and justifications that I use for not putting pricing on my website.