While I mostly use the Ideafit forum to keep up with the questions and issues being faced by fitness owners, I wanted to chime in on this question…
Today’s digital marketing landscape is making it easier than ever for small gym owners and personal trainers to attract and convert leads. One simple way to do this is to set up a landing page, which acts as an online source of information about a single class, product or service. You draw web users to your landing page via email, social media or an online ad campaign (e.g. Facebook), then give them a way to provide their email address on your page; you can then follow up with these leads via email and get them in for a class or consultation!
There are lots of landing page tools out there, with a wide range of features and pricing. MemberTracker, a new gym management platform that I work with, is customized for the small fitness owner and your (competitively priced) subscription includes a landing page that you can use for the above purpose. It even includes a ready-made template that you can update with your own text and imagery. You can have a sales-oriented landing page online within minutes with the platform.
Here’s the website in case anyone’s interested in a 30-day free trial: http://www.membertracker.io/