Marketing yourself can be very beneficial but difficult at times. People seek the services of trainers for many different reasons. You want prospective clients to see that they need your services. Here are just a few questions to think about:
1. What are your specialties (what is your passion in training)?
2. Who is your target market?
3. How are you marketing to them?
Based on your profile and the classes you teach, it looks like you may have a great niche with the senior population. You’ve also listed your wide range base of experience–which is great–with arthritis clients to injury rehabilitation to athletic conditioning. So, it sounds like you may want to narrow your focus down with regard to who would be the best prospects for you and where your passion lies.
Building a client base takes time, and many times it happens by referral. So, think about your specialties in training and try to narrow them down to make yourself more marketable to that population. It will happen, and good luck to you!