OK, there’s a rude way to say this and a nice way to say this. Personally, I choose the nice way, but I’m going to start with the rude way because although blunt it gets my point across quicker. If they’re working out on their own, it doesn’t mean that they know what they’re doing, especially if they’re not getting the results they want.
This is where offering to do a fitness assessment so they can benchmark their progress could be a good tool. They may be very fit in some areas, and not so fit in others. An assessment can help you identify their weaker areas. Almost no one who works out without a trainer is fit in all elements – strength, endurance, power, balance, flexibility, etc.
Hello Juliet Gould,
I don’t worry about it; they will come around in their own due time, if at all. I let them know what could be improved upon, ask what their definition of fit is, have a conversation without being pushy, I hope, and be on my way. They will see what you do for others.
Do you really want a client who had to be pushed into your service? Would you rather not have someone come to you of their own free will?
Natalie aka NAPS 2 B Fit.
You will have a difficult time selling someone anything if they don’t see the value. While I agree that everyone, even myself and other fitness professionals, can get a benefit from hiring a fitness instructor (we can’t see every angle of every exercise in a mirror and we can always learn something new). Sometimes getting others to see the value requires being able to read the prospective client’s needs. I approach people from time to time with only the sincere desire to correct their form or point out a danger to the way they are exercising. And end up with a new client.
Maybe you could approach them with a bit of free advice. Or ask to show them a new exercise. Or just ask if they have changed up their routine recently to keep their improvements moving along.
One way of approaching potential clients is by offering a free session. This will allow for the potential client a snapshot of how the session would go. It can be as simple as going through their routine and fine tuning it or doing a whole new routine with them.
Also, you can offer a free fitness assessment to see how “fit” they really are. Fitness assessment can be something similar to the FMS or ACSM fitness assessment (push up test, three minute step test, etc.)
With your back ground in group exercise, I would target small group training which is cheaper and might be more appealing for the potential clients that are “fit”. The small group training can be geared towards clients of all fitness levels.