The responses you’re getting all look like other phrases for “Sorry, I can’t afford it.” Unless you’re offering your services for free or training large groups for a minimal amount per class, you’re not going to get an overwhelming amount of takers for personal training. First, make sure you’re prospecting to people in areas who can afford your services – you’ll be wasting a lot of time if you don’t. It’s still a tough economy these days & money is tight for most people. I’m not saying that you won’t get clients, but you need to be prospecting to the right ones. Good luck Juliet – you’ll get them!
Sometimes suggesting to these potential clients “can I show you something different?” can trigger their curiosity and if they like what they see, they will sign up. If you are offering training as anyone else around, then they will be more resistant in buying sessions. You asked this question a few days back and my answer is still the same: there are many interpretations of the term “fit”. You will need to define what “fit” means to you and then try to sell it to potential clients. I hope this helps.
Marketing yourself can be very beneficial but difficult at times. People seek the services of trainers for many different reasons. You want prospective clients to see that they need your services. Here are just a few questions to think about:
1. What are your specialties (what is your passion in training)?
2. Who is your target market?
3. How are you marketing to them?
Based on your profile and the classes you teach, it looks like you may have a great niche with the senior population. You’ve also listed your wide range base of experience–which is great–with arthritis clients to injury rehabilitation to athletic conditioning. So, it sounds like you may want to narrow your focus down with regard to who would be the best prospects for you and where your passion lies.
Building a client base takes time, and many times it happens by referral. So, think about your specialties in training and try to narrow them down to make yourself more marketable to that population. It will happen, and good luck to you!
One way of approaching potential clients is by offering a free session. This will allow for the potential client a snapshot of how the session would go. It can be as simple as going through their routine and fine tuning it or doing a whole new routine with them.
Also, you can offer a free fitness assessment to see how “fit” they really are. Fitness assessment can be something similar to the FMS or ACSM fitness assessment (push up test, three minute step test, etc.)
With your back ground in group exercise, I would target small group training which is cheaper and might be more appealing for the potential clients that are “fit”. The small group training can be geared towards clients of all fitness levels.