I just began working for a small gym and I am trying to improve member retention. I am planning on calling and emailing the members who haven’t been in for a while. To be frank I’m not the best at making emails. Before I start sending out these emails and making calls I want to make sure Im asking all the right questions. Do you have any suggestions or perhaps any templates to follow? Thanks everyone!
OK, another question…
Do you have a way to measure if you’re being successful? IE, does your club keep statistics on member join rates (members joining per day / week / month)? Drop rates? Average duration of membership (does the average member stay for a year, 3 years, 10 years?)? Do you keep track of the reasons people leave when they drop their membership?
Try sending some motivational emails or text messages to the client. Something that will get them pumped up to workout and into your gym. Sometimes all people need is a little extra motivation.
Hope this helps,
Since you are working on both retention and finding out why previous members have left, perhaps a survey of some sort would help. Periodically I do this with my class participants (current members who take my classes), just to keep myself in checks and balances and see if I can make some improvements.
As far as retention, it may depend on many factors that you are unaware of–life, work schedule, distance from home, time of classes, machine or equipment availability, etc… Again, a survey may help you start to find out some preferences of your members so you can take steps to improve those areas.