I just began working for a small gym and I am trying to improve member retention. I am planning on calling and emailing the members who haven’t been in for a while. To be frank I’m not the best at making emails. Before I start sending out these emails and making calls I want to make sure Im asking all the right questions. Do you have any suggestions or perhaps any templates to follow? Thanks everyone!
OK, another question…
Do you have a way to measure if you’re being successful? IE, does your club keep statistics on member join rates (members joining per day / week / month)? Drop rates? Average duration of membership (does the average member stay for a year, 3 years, 10 years?)? Do you keep track of the reasons people leave when they drop their membership?