I just began working for a small gym and I am trying to improve member retention. I am planning on calling and emailing the members who haven’t been in for a while. To be frank I’m not the best at making emails. Before I start sending out these emails and making calls I want to make sure Im asking all the right questions. Do you have any suggestions or perhaps any templates to follow? Thanks everyone!
As a personal trainer and spin instructor,over the past few years, I have to deal with many tyes of people and personalities. From my experince it starts with the first time you meet them in-club. Ceate a warm and welcoming environment, with an emphasis on responsibilty and accountability both in and out of the gym. As for the members prior to your joining the club, I would do something like “member appreciation day” with an emphasis on being a team, and trying to draw them back at their own will.
I hope I was able to help with the above suggestions.