How do you follow up with “Lost” or “Absentee” members?
Hey everyone!
I just began working for a small gym and I am trying to improve member retention. I am planning on calling and emailing the members who haven’t been in for a while. To be frank I’m not the best at making emails. Before I start sending out these emails and making calls I want to make sure Im asking all the right questions. Do you have any suggestions or perhaps any templates to follow? Thanks everyone!
Hello Sal Leitch,
Rapport comes in to play here; get to know people’s names.
You may want to offer a special deal to those who bring a guest and a better or different deal for those who bring back your “lost or absentee” members.
I ask how they are and if I may be of help; but, do not push the issue.
No worries; people go through hard times, at times.
Take care,
Natalie aka NAPS 2 B Fit.