I just began working for a small gym and I am trying to improve member retention. I am planning on calling and emailing the members who haven’t been in for a while. To be frank I’m not the best at making emails. Before I start sending out these emails and making calls I want to make sure Im asking all the right questions. Do you have any suggestions or perhaps any templates to follow? Thanks everyone!
Whenever a bootcamper misses a bootcamp I text them or email a very short notice:
“Missed you at bootcamp tonight, everything ok?”
You may want to send your lost or absentee clients an incentive to come back such as half off one month membership or a free t shirt or one free training.
As for proper wording, you know your clients best, I like keeping is short and sweet.
Be genuine and honest.