How do you distinguish yourself from the competition?
I try to focus on the best service possible for that client. Really understanding what their goal is, what motivates them, why this goal and then creating a program with them in mind. That may mean additional education for me as I understand their health history or background more in-depth. But we both gain in the end. I learn more and my client gets an even more personalized program. That’s why I often partner with physicians, obstetricians (I specialize in working with women and pre/post-natal), nutritionists and physical therapists.
I often email them in between sessions or bring with me to sessions, information that pertains to their goals, what we’re working on or something they’ve discussed. I want them to be educated as much in how to do something as to why they do something. My goal, for them to not need me. If they want to keep me around, that’s great. But to have learned all they need to meet their goal and to continue meeting and exceding their goals, long after I’m gone.
Its the personal, in personal training!