Your personality sets you apart from the competition already. There is and always will be one you. No one else will treat your clients like you do, nor will the build a relationship with a client like you can. Two trainers can have the same experience, knowledge, and even run the same workout; but no two trainers can establish the same relationship or motivate, listen and encourage exactly like you. The client-trainer bond is the most important aspect of personal training.
I try to focus on the best service possible for that client. Really understanding what their goal is, what motivates them, why this goal and then creating a program with them in mind. That may mean additional education for me as I understand their health history or background more in-depth. But we both gain in the end. I learn more and my client gets an even more personalized program. That’s why I often partner with physicians, obstetricians (I specialize in working with women and pre/post-natal), nutritionists and physical therapists.
I often email them in between sessions or bring with me to sessions, information that pertains to their goals, what we’re working on or something they’ve discussed. I want them to be educated as much in how to do something as to why they do something. My goal, for them to not need me. If they want to keep me around, that’s great. But to have learned all they need to meet their goal and to continue meeting and exceding their goals, long after I’m gone.
Its the personal, in personal training!
I have a small to mid-size gym that is just surrounded with similar competition. My facility is the oldest one too (only 5 years old) in the surrounding area. My way to compete is to treat my business as a business by continually creating and implementing technological advancements that keep me a step above the competition.
Good question Harris!