Here is a good article on value
Hi Jocelyn! Along with the percentages – you could survey your peeps and ask them what benefits they enjoy about their membership. Then list the benefits: access to group fitness classes, sauna, hot tub, (insert other bennies of their membership). And you can leave a space for them fill in what they’d like to see (child care, special programming, etc.)
This can give you valuable insight as to what they are enjoying and perhaps what they’d like to see in the future.