I am part of a smaller spin studio and I am struggling to create a following. It was easy when I worked at “big box” gym but I don’t know if it’s me, my teaching style, the market… but I am having a hard time creating a following and getting people to come to my classes. Do you have any suggestions/tips/recommendations to help people get excited and/or market myself?
In smaller gyms, people are often looking for a connection. What are you doing or can you do to create a connection between the people that are coming to or may want to come to your class? Do you have a referral system with other related businesses (bike shops) or for clients (bring a friend and receive….)? Do you have any positive testimonials of your class that can be posted or used in advertising? Can you create a contest or class experience that will encourage participation?
In a smaller gym you often have to be a little more creative.