I am part of a smaller spin studio and I am struggling to create a following. It was easy when I worked at “big box” gym but I don’t know if it’s me, my teaching style, the market… but I am having a hard time creating a following and getting people to come to my classes. Do you have any suggestions/tips/recommendations to help people get excited and/or market myself?
Have you ever thought about adding a blog to your Spin Studio website? Blogging about spinning in general, your specific teaching style, as well as your own fitness history can pull people in and become interested. It does take awhile and is not an overnight solution. You can at least start to create a following, even if it is not immediately to your target market. Generating content will help with Google’s new algorithm and help with your search results if someone is looking for a spin class.
I would also suggest to flyer and promote yourself to the immediate area surrounding your studio. Offer incentives such as a couple free classes or lower discounts for memberships if flyers are brought in.
Every hold workshops? If you have a nutritionist come into your studio and hold a workshop, you could have people walking in through your door that may have never even thought they may be interested in a spin class.
These are just a few ideas for marketing. I blog too about fitness business related topics. For more specifics on these suggestions and more, you can visit http://www.gyminsight.com/blog.
I hope some of these ideas are helpful and I wish you health and success with your spin studio.
Best in Health,