I am part of a smaller spin studio and I am struggling to create a following. It was easy when I worked at “big box” gym but I don’t know if it’s me, my teaching style, the market… but I am having a hard time creating a following and getting people to come to my classes. Do you have any suggestions/tips/recommendations to help people get excited and/or market myself?
How long have you been teaching at that particular studio? Sometimes it takes a while to get to know members personally, what their likes are, and what they expect from you. Sometimes it’s those little things that will keep people coming back to your classes. Smile and greet each person by name. Make the time to get to know each member and a few things about them to strike up a conversation. You could always survey those who do attend to get an idea of what they would like to see in your class. I do this once in a while in my classes to keep myself in checks and balances and see what others really want.
In terms of marketing, social media is one way to get the word out there. Holding a “bring a friend for free class” would be another idea if it’s allowed where you work. Get members excited about their next workout by announcing what you will do (a theme, etc..)
Above all, be yourself and in time you will create a following.
I’ve been posting (with permission of course) photos of my actual clients training in the gym, often with motivational messages written across the photo. I post them on my gym’s Facebook page, my Facebook page, Instagram, and Pinterest. The clients love being featured, and it peaks the interest of their friends and family. It also showcases the types of clients that your gym caters to.
All are good answers. But I have one more, SUCCESS. This is very good to establish yourself. Use your success by mentioning a persons name( if they sign release of info) in a news letter or a internet page. Most clients are proud of their success and the rule is each client knows 10 people that will sincerely read about them. This will draw people in at a good pace to keep you busy.
One more thing you can try is to hold free classes once a week, so you can have people try out your classes, style and training philosophy. If they like it, then your classes will grow with paying clients. Also, offer gift certificates at a various events such as fundraising silent auctions and do a press release to let people know about your classes and any deals you are currently offer. And like others suggested, have patience :-)!
In smaller gyms, people are often looking for a connection. What are you doing or can you do to create a connection between the people that are coming to or may want to come to your class? Do you have a referral system with other related businesses (bike shops) or for clients (bring a friend and receive….)? Do you have any positive testimonials of your class that can be posted or used in advertising? Can you create a contest or class experience that will encourage participation?
In a smaller gym you often have to be a little more creative.