Most men avoid group exercise classes because they don’t want to look like they don’t know what they’re doing … much in the same way they avoid asking for directions! 🙂 Sorry guys!
It all depends on the type of class you offer and how you advertise. Most men think all group exercise classes are dance aerobics estrogen fests which they are not these days, nor should they be!
When I saw a small group of guys meeting in the GEC room to do P90 and Insanity, it was my suggestion that we add classes inspired by these particular workouts. I find most guys like intense classes but also the ability to go at their own pace. So circuit-style & interval (Tabata) classes are popular
I teach a Spartacus (1.0 & 2.0) circuit class and on the class descript we add “as seen in Men’s Fitness” magazine which draws their attention. (awesome workout that was created by a woman – Rachel Cosgrove but no need to mention that!!) Also as Shawn mentioned, MMA inspired workouts such as kickboxing (bags & gloves) is popular with the males and a great stress reducer. My classes are 50/50!
Most men NEED more cardio + resistance type classes. I see guys everyday on the gym floor focusing solely on weight training but their cardio endurance is shot! I explain to them that this particular class can improve their numbers in the weight room. That’s all they need to hear sometimes!
My suggestion is to offer FREE demos and get a group of males that you know together to attend.