Great suggestions from everyone. I’m on board with Meg, and find that getting OUT of the fitness center in the corporate setting helps to bring the employees into the fitness center. We regularly present “lunch and learns” (short educational presentations on specific wellness and fitness topics), do office yoga sessions, lead walking programs, participate in any possible expo, and meet with managers in specific departments to encourage department participation. These are great ways to share health information, market your fitness center, and let them know highly qualified, knowledgeable fitness professionals are easily accessible at their work site. I feel that a fitness center can be a scary place for people who have never made a habit of exercising there, especially when co workers are bound to be present. When you step out and bring people in, they feel more comfortable checking the center out knowing they already made a connection with you outside of the fitness center.
First, congratulations on working with a company that has a fitness center onsite. I agree with the professionals who have already responded to this question. Here are a couple of ideas on corporate health and fitness from the ÔÇÿvault’ for you.
You didn’t mention if your facility was ‘unionized’ if it is I have found that meeting with union reps in one large meeting is a great way to increase daily participation and increase volume.
Work with all of your c-level and department leaders e.g. human resources, finance, legal, operations and payroll; involve each department leader in the internal marketing component to bolster employee participation. I find that meeting with administrative support teams to spread the word is equally beneficial in building the numbers.
Payroll adding a memo on employee paystubs is a great way to remind employees every Friday to use the fitness facilities. HR including fit tips from you in the employee newsletter.
Working with the company aggregate demographics and health risks identified through your HRA you may craft a good employee ÔÇÿpoll’ asking employees which health/fitness programs or contests they would participate in when offered.
I believe in any corporate setting you can offer incentives to those using their personal time to benefit their health. Incentives can include anything from a competition, to earning raffle tickets each time you go to the gym.
Another thing is that giving up food at lunch time in exchange for workout time can be difficult. So maybe you can increase the rate slightly and offer an option package that includes a health lunch pack, smoothies, etc as part of the lunch workout. You might have to start out with a small group scale at first and run experiments.
Stay accountable as to what works and what doesn’t. If fitness facility does not have a gym management system to track these experiments, you might want to consider getting one. Remember, “what gets measured, gets improved.”
For more information on a gym tracking system, go to:
You have a gym onsite at a corporate location and you are charging membership dues? Is it open only to corporate employees or also to the public? The corporations where I’ve had access to a gym on-site (two) and where my husband has had a gym onsite (one) have been free and funded by the parent corporation, including the group-ex staff. Only personal training cost extra.
Consider talking to work groups. For example, I recently did a 10 minute revitalizing stretch and breathe session for an executive team that was meeting all day. If you can get that 10 minutes at the end of a lunch break during a long day of meetings, you can help people feel better and show them very quickly how effective tuning into their bodies mid-day can be for alertness, concentration, temperament, and alleviating pain. After they’ve seen you a couple of times, they might venture to your facility to see what else you can do for them.