Great suggestions from everyone. I’m on board with Meg, and find that getting OUT of the fitness center in the corporate setting helps to bring the employees into the fitness center. We regularly present “lunch and learns” (short educational presentations on specific wellness and fitness topics), do office yoga sessions, lead walking programs, participate in any possible expo, and meet with managers in specific departments to encourage department participation. These are great ways to share health information, market your fitness center, and let them know highly qualified, knowledgeable fitness professionals are easily accessible at their work site. I feel that a fitness center can be a scary place for people who have never made a habit of exercising there, especially when co workers are bound to be present. When you step out and bring people in, they feel more comfortable checking the center out knowing they already made a connection with you outside of the fitness center.