I second Daniel and LaRue. It makes sense to me that focusing on the “big dogs” is the key to what you’re trying to accomplish. Most employers tend to hire people that are ambitious. Many employees seek out those who are successful at work, and they emulate those people in order to advance their careers. If the employees see their bosses making fitness a priority, chances are that they will make fitness a priority as well. I’d be willing to bet that it works in reverse as well! Keep those “higher-ups” satisfied with your services, and you should see some loyal clientele, if only because “my boss works out here.” What matters is that they’re in the gym, and if you offer positive fitness experiences you should expect to keep them as members.