I asked this question because aside from incentive programs already in place for existing members (we give “power ponts” for various things such as taking a GEC, or having a fitness assessment)…. similar to those “wellness bucks”. We just did an demo in the employee cafeteria to showcase what the fitness center offers and introduce them to the GEC schedule for the fall.
What led me to ask this question is a chat I had with a member the other day. He said that years ago (before I ever worked there), they gave a free 1 month membership to existing members who would bring in a new member. This individual by “word of mouth” (and great selling skills) brought in 6 members which in turn gave him 6 free months!
Seems to me it’s a no brainer in order to get existing members to help increase membership.
Another example … we had a Yoga class that averaged 3-4 participants a class. One participant absolutely loved the class and instructor and could not believe that more employees weren’t taking advantage of coming to class after work and destressing. When she learned that we may not continue with the class due to low attendance, she talked it up with her department and we had a dozen taking the class this week!