I was listening to a podcast last night (general business, not fitness), that had some interesting things to say about social media. Her thesis was that if you are selling a specific product, you don’t necessarily care about the total number of eyes seeing your posts as you care that they’re the RIGHT eyes. So her point was to use the “promote” feature on fb but really hone in on who she wanted to target, rather than trying to get sheer numbers alone.
So I stand by what I wrote yesterday, but if you’re going to use fb to market, the tidbit I’m typing now might be relevant to you. Narrow down your marketing to who is in your area, in your target demographic, that you want to see your posts.
…and then every time you post, consider whether what you’re posting would be of value to people who haven’t met you as well as to your existing clientele.