Facebook is getting harder and harder to use for promoting. In an effort to get us to pay for promoting our posts, fb has changed the way it presents materials from “like” pages to the people who like those pages. The number of people who see our business posts that aren’t promoted is going down steadily, and the number of people seeing our promoted posts is also going down.
For example, a $5 promoted post used to offer over 5,000 views over 48 hours. Now, it promises me 1,000 to 1,500. So like Ariadne mentioned, it’s great for connecting with engaged clients, but to get new clients from it is less easy.
I post 1-2 content items per day, rotating between inspiration, education, photos, quotes, nutrition, and my class schedule. It keeps my regulars in the loop.
Reposting content from group to group is OK, but if you don’t add some commentary or your own thoughts to it, in some circles it’s considered rude.