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Social media is the best way to promote your business online, through which you can offers your services
to online audience and convert these audience to business using social interaction. Today social media is
one of the best platform where we can get a huge amount active targeted audience. Some social platforms
are – facebook, twitter, Google +, pinterest and many more. http://www.womenstransformationstudio.com.au/personal-training/
I was listening to a podcast last night (general business, not fitness), that had some interesting things to say about social media. Her thesis was that if you are selling a specific product, you don’t necessarily care about the total number of eyes seeing your posts as you care that they’re the RIGHT eyes. So her point was to use the “promote” feature on fb but really hone in on who she wanted to target, rather than trying to get sheer numbers alone.
So I stand by what I wrote yesterday, but if you’re going to use fb to market, the tidbit I’m typing now might be relevant to you. Narrow down your marketing to who is in your area, in your target demographic, that you want to see your posts.
…and then every time you post, consider whether what you’re posting would be of value to people who haven’t met you as well as to your existing clientele.
We just recently posted a great article on top Facebook tools for personal trainers. You can check it out here: http://www.ideafit.com/fitness-library/5-tools-for-personal-trainers-on-….
We also have a ton of other great articles about social media that you can check out.
Facebook is getting harder and harder to use for promoting. In an effort to get us to pay for promoting our posts, fb has changed the way it presents materials from “like” pages to the people who like those pages. The number of people who see our business posts that aren’t promoted is going down steadily, and the number of people seeing our promoted posts is also going down.
For example, a $5 promoted post used to offer over 5,000 views over 48 hours. Now, it promises me 1,000 to 1,500. So like Ariadne mentioned, it’s great for connecting with engaged clients, but to get new clients from it is less easy.
I post 1-2 content items per day, rotating between inspiration, education, photos, quotes, nutrition, and my class schedule. It keeps my regulars in the loop.
Reposting content from group to group is OK, but if you don’t add some commentary or your own thoughts to it, in some circles it’s considered rude.