I have a Facebook yoga page. I find it is ok for students who know they want to look at my weekly schedule, or follow my blog posts, or message me to see when I am teaching, but I have not found it ideal for promotion.
Facebook is now offering promotional services. You pay and they send your posts to a wider audience. I am not convinced that this is the best usage of advertising budget.
I would say more people I know use linked in for professional networking. I do not, but that is because I am in the dark ages vis a vis technology, and it was a big step for me to take a class at my library to figure out Facebook.
What seems to work for a lot of people I know to some degree is linking a Facebook to a web page, and a twitter account, and an IDEAfit profile…. Kind of like building a series of interconnecting roads to let traffic flow in from as many places as possible.
It also helps to post often (which energy could maybe be spent elsewhere… but that is always a balance, isn’t it)
You could also join local fitness pro Facebook groups and repost from those groups. I belong to two yoga groups and one philosophical discussion group. Both yoga Facebook groups are heavily used by people posting various classes and workshops, …. I am part time so don’t do that much, but if you have a place like that to repost you will get a wider audience.
This is a question I have pondered for a while, and I think if I were to go full time again I would build a web site and use that more than the other.
I hope you get lots of good tips, and will check back myself. 🙂 Good luck.
Facebook is getting harder and harder to use for promoting. In an effort to get us to pay for promoting our posts, fb has changed the way it presents materials from “like” pages to the people who like those pages. The number of people who see our business posts that aren’t promoted is going down steadily, and the number of people seeing our promoted posts is also going down.
For example, a $5 promoted post used to offer over 5,000 views over 48 hours. Now, it promises me 1,000 to 1,500. So like Ariadne mentioned, it’s great for connecting with engaged clients, but to get new clients from it is less easy.
I post 1-2 content items per day, rotating between inspiration, education, photos, quotes, nutrition, and my class schedule. It keeps my regulars in the loop.
Reposting content from group to group is OK, but if you don’t add some commentary or your own thoughts to it, in some circles it’s considered rude.
We just recently posted a great article on top Facebook tools for personal trainers. You can check it out here: https://www.ideafit.com/fitness-library/5-tools-for-personal-trainers-on-….
We also have a ton of other great articles about social media that you can check out.
I was listening to a podcast last night (general business, not fitness), that had some interesting things to say about social media. Her thesis was that if you are selling a specific product, you don’t necessarily care about the total number of eyes seeing your posts as you care that they’re the RIGHT eyes. So her point was to use the “promote” feature on fb but really hone in on who she wanted to target, rather than trying to get sheer numbers alone.
So I stand by what I wrote yesterday, but if you’re going to use fb to market, the tidbit I’m typing now might be relevant to you. Narrow down your marketing to who is in your area, in your target demographic, that you want to see your posts.
…and then every time you post, consider whether what you’re posting would be of value to people who haven’t met you as well as to your existing clientele.