I am a group exercise director. My small club has 6am classes 5 days a week. Truth be told they are spoiled and don’t need 5 days a week. They should only really have 3-4 days a week. There is one instructor they like who teaches Tuesday/Thursday 6am. She also teaches Monday/Friday noon and Monday/Tuesday/Thursday evening. My Friday 6am spin class has opened up and I have given it to a VERY qualified, awesome instructor who I highly respect. My members don’t want her because they want the popular instructor. I know that I need variety in my programming. Plus, the popular instructor is also a personal trainer and needs to have some availability to book clients in that time. Also, if I don’t have a variety of instructors I will never be able to find subs when I need some. How can I educate my members (who are trying to hide in anonymity) that if they give this great instructor a chance they can get a great workout? They don’t need only this popular instructor.
I used to work at the Larry North facility in Plano, before it became Fitness Factory of Plano. I know your facility and I have been there in the past, but never worked at that particular one. It’s a great place and I love the environment there.
As for your question in my opinion, you have two choices:
1. Have this instructor do more classes since it’s the favorite, if possible.
2. Look to hire other instructors who can bring something new to the class and will create better interest among the participants.
I know this can be difficult and time consuming, but your primary job as the Group X director is to keep the clients happy and create classes that will increase the number of participants and bring in more revenue. Just like Karin suggested, you can ask the instructor to help promote the other instructor(s), but that might not work if the participants don’t like the other instructor(s). Maybe the chemistry is not working or they are not as good as the one who is their favorite. You can do a small survey among the participants to find out why they don’t like that instructor and if they have any suggestions.
It’s one of many joys being in charge ;-)!