How do I go about cold approaching potential clients at a Starbucks and/or public place?
I am currently a personal trainer at 2 gyms and I work front desk at one of the gyms. As of right now, I am in a major financial crisis where I barely have enough to pay rent. All of my money from both jobs as a trainer and front desk barely give me enough to only pay rent. I am in the process of training clients at their gym (24 Hour Fitness, City Sport, etc.) and was wondering if it’s ever a good idea to look for clients via cold approach (striking a conversation with someone that I don’t know and then selling Personal Training).
It’s tough but I’ve found an easy way to do it. LET OTHERS APPROACH YOU! I always wear a Tshirt when I’m doing admin work at starbucks with my company and sometime even name tag. My shirt clearly says personal trainer on there, so everyone knows that I am one.
PUT Personal trainer decals on your laptop, bags, etc. I bought those from Amazon, you can also find them at Cafe Press
Basically, putting yourself out there and letting EVERYONE know that you are a personal trainer. A lot of strangers have started conversations with me because they see all my signs that are on my laptop, shirts etc.
I do this quite simple trick, I try to look depart by wearing something that says I’m a personal trainer. I even have my license plate FRAME says it, my laptop has a decal that says, “Trust me, I’m a personal trainer.” Be a walking billboard that way other people can choose to talk to you about your profession. I purposefully go to public places to do work on my computer. People often start conversations with me because they see the decal on my laptop.
Leave a random business card. Often I’ll also leave a random business card on a starbucks table or other public places. Someone will either pick it up or throw it away. Use Facebook, I love Facebook. Find the Facebook page for the community that you live in and post a blurb about yourself.
Louben,
https://www.repkefitness.com/louben-repke
Best of luck and also everything I see mentioned above are great tips.