I am currently a personal trainer at 2 gyms and I work front desk at one of the gyms. As of right now, I am in a major financial crisis where I barely have enough to pay rent. All of my money from both jobs as a trainer and front desk barely give me enough to only pay rent. I am in the process of training clients at their gym (24 Hour Fitness, City Sport, etc.) and was wondering if it’s ever a good idea to look for clients via cold approach (striking a conversation with someone that I don’t know and then selling Personal Training).
It is not a bad idea at all. You need to present yourself professionally, politely, confidently, and helpfully. I would start by offering assistance to members while they work out. Monitor for improper form, offer assistance, and give guidance as part of your normal duties. Offering free seminars at your gym is a great way to generate interest in PT. Also, don’t overlook offering specialty group PT classes (ie: 4 week beginner weight loss or advanced weight training, whatever you feel confident doing). Building a PT business requires that you establish yourself as an expert, portray yourself in a professional manner, and build relationships with potential client markets.