How do I go about cold approaching potential clients at a Starbucks and/or public place?
I am currently a personal trainer at 2 gyms and I work front desk at one of the gyms. As of right now, I am in a major financial crisis where I barely have enough to pay rent. All of my money from both jobs as a trainer and front desk barely give me enough to only pay rent. I am in the process of training clients at their gym (24 Hour Fitness, City Sport, etc.) and was wondering if it’s ever a good idea to look for clients via cold approach (striking a conversation with someone that I don’t know and then selling Personal Training).
What inspired you to get into fitness? Tell your story to everyone you meet. If you can inspire them with your personal story, of how you came to be a trainer, then giving them a card with a special offer or a call to action will be much easier. Wearing fitness attire (with a visible logo for your gym or brand is perfect, especially a shirt that says trainer or coach) that accentuates your physique is your best billboard. It says look at me, I can make you look like this without saying a word. Make sure you smile and make eye contact with every person. Get to know the people at your local Starbucks and ask for referrals. You want people to feel comfortable approaching you if they have a question or are curious, or know someone who needs to lose weight. Smiling lets people know that you are approachable. Do not cross your arms while you are standing. Keep your arms open and body language confident.