How do I go about cold approaching potential clients at a Starbucks and/or public place?
I am currently a personal trainer at 2 gyms and I work front desk at one of the gyms. As of right now, I am in a major financial crisis where I barely have enough to pay rent. All of my money from both jobs as a trainer and front desk barely give me enough to only pay rent. I am in the process of training clients at their gym (24 Hour Fitness, City Sport, etc.) and was wondering if it’s ever a good idea to look for clients via cold approach (striking a conversation with someone that I don’t know and then selling Personal Training).
When I was first starting out and whenever I would relocate, I usually got a back up job to pay the bills while I was setting up my business/studio. It was a necessary part of making ends meet while I was getting going. If I were in your shoes, I would consolidate all of my Personal Training time to make it easier to accept a job offer. Getting all your clients into morning or evening time slots is one way to do that. Then find a position that you can work when you aren’t training clients. If I hadn’t done this, I would have had no money for advertising at all. And would have had to make other sacrifices to pull off my business plans. It can be a drag, but there were a lot of bonuses to having a steady predictable income until things got going.