I am currently a personal trainer at 2 gyms and I work front desk at one of the gyms. As of right now, I am in a major financial crisis where I barely have enough to pay rent. All of my money from both jobs as a trainer and front desk barely give me enough to only pay rent. I am in the process of training clients at their gym (24 Hour Fitness, City Sport, etc.) and was wondering if it’s ever a good idea to look for clients via cold approach (striking a conversation with someone that I don’t know and then selling Personal Training).
Hello Bernard Sanderson,
I feel your pain; both gyms in my area closed.
Word of mouth is still the best advertisement; so, be sure to give more than one hundred percent to every client.
Wear your business attire to help strike up the conversation.
Ask your current contacts for referrals.
Have clients bring a friend.
Offer gift certificates.
Explain how your education in health and fitness will help them get results quicker and safer than doing it alone.
Ask to leave business cards/ads around the neighborhood.
Volunteer and patronize the local businesses to make friends who may let you advertise and help each other with referrals. You will also feel more a part of the community.
Think of how you would want to be approached.
Answer this: why buy… from me… now? Then take that answer to the streets.
Good luck to you,
Natalie aka NAPS 2 B Fit.