I am currently a personal trainer at 2 gyms and I work front desk at one of the gyms. As of right now, I am in a major financial crisis where I barely have enough to pay rent. All of my money from both jobs as a trainer and front desk barely give me enough to only pay rent. I am in the process of training clients at their gym (24 Hour Fitness, City Sport, etc.) and was wondering if it’s ever a good idea to look for clients via cold approach (striking a conversation with someone that I don’t know and then selling Personal Training).
I think your time would be better spent in the gym making connections and trying to boost your clientele there. The cold approach is often hard, long, and fruitless. If you are currently training, you can try getting referrals which are always the best source of clients. You can also use your experience at the front desk to let people know what you offer as a trainer–and can do that in many ways. Offer up a conversation and give a little knowledge to those you greet at the front desk. They may remember you for it.
It takes time to build a client following, and while offering up some conversation at Starbucks is nice, it most likely will not result in clients (although you never know!). The fitness industry is difficult, but knowledge and persistence pay off.
You may also want to complete your profile. IDEA is another great resource people look to for a trainer. Best of luck to you,
If you wear a shirt that says personal trainer, then if you strike up a conversation, it might come up naturally in conversation.
But if you just approach someone cold, this can be very threatening. “Hey, you look like you need a personal trainer!”
If you work at the front desk at one of they gyms, how about asking new members if they’ve booked their first workout yet (usually clubs allow a free “first workout” which is both an education and a sales pitch). And then when you’re scheduling, you can say that your club has several trainers. “I train clients on Tuesdays and Wednesdays, and we have other trainers who can work with you at different times. What works for you?”
Do you have a social media account?
Hello Bernard Sanderson,
I feel your pain; both gyms in my area closed.
Word of mouth is still the best advertisement; so, be sure to give more than one hundred percent to every client.
Wear your business attire to help strike up the conversation.
Ask your current contacts for referrals.
Have clients bring a friend.
Offer gift certificates.
Explain how your education in health and fitness will help them get results quicker and safer than doing it alone.
Ask to leave business cards/ads around the neighborhood.
Volunteer and patronize the local businesses to make friends who may let you advertise and help each other with referrals. You will also feel more a part of the community.
Think of how you would want to be approached.
Answer this: why buy… from me… now? Then take that answer to the streets.
Good luck to you,
Natalie aka NAPS 2 B Fit.
When I was first starting out and whenever I would relocate, I usually got a back up job to pay the bills while I was setting up my business/studio. It was a necessary part of making ends meet while I was getting going. If I were in your shoes, I would consolidate all of my Personal Training time to make it easier to accept a job offer. Getting all your clients into morning or evening time slots is one way to do that. Then find a position that you can work when you aren’t training clients. If I hadn’t done this, I would have had no money for advertising at all. And would have had to make other sacrifices to pull off my business plans. It can be a drag, but there were a lot of bonuses to having a steady predictable income until things got going.