This question comes up very frequently. But I think you already have some great ideas offered form the others. You can also offer some sessions on a silent auction for some fundraising event of your choice. Someone will buy it and either use it for themselves or gift it to a person of their choice.
Good luck to you!
I’m in the same boat as you. I currently have one client and I’m trying to expand more in the in-home training area.
From the people I’ve talked to and what they have said on here referrals are really a big source. Once you get a client or two that looses a significant amount of weight that will really help with leads.
The advice above is excellent and I’m sure all of us who have started a business have experienced the same challenges you are. Getting new clients really consists of two main steps, prospecting and closing. Sue has given you a great set of prospecting options (these are the activities that generate an enquiry). As you test these things out you will find which ones work best for you and your business. Make sure you track where the enquiry comes from. It provides some useful information as to where to direct your future marketing / prospecting activities.
The second thing is closing. This is where someone becomes a customer. I will say right now, that there can be a bit of a lag between an enquiry and a sale. You need to ensure you have a few steps in between for those potential clients who are not quite ready to become paying clients yet. Sign them up for an e-newsletter, offer a free body composition consultation, etc. Just something to keep progressing them through your sales funnel.
Good luck Jennifer
I really like Sue’s answer. It is almost exactly what I would advise. I don’t offer rewards though for referrals. When I did years ago, it didn’t seem to help. I got just as many referrals without rewards. And those clients that did referrals for a reward seemed to expect special treatment more often. That is hard for me to do since I try very hard to treat every client in the best possible manner.
I have a couple of questions for you. Do you currently have any training clients? And my second question is – where are you looking to train people – in their homes or in a gym? I think we can all give you some better advice if we knew a little more about your situation. However, you’ve gotten some pretty good advice to this point.