The advice above is excellent and I’m sure all of us who have started a business have experienced the same challenges you are. Getting new clients really consists of two main steps, prospecting and closing. Sue has given you a great set of prospecting options (these are the activities that generate an enquiry). As you test these things out you will find which ones work best for you and your business. Make sure you track where the enquiry comes from. It provides some useful information as to where to direct your future marketing / prospecting activities.
The second thing is closing. This is where someone becomes a customer. I will say right now, that there can be a bit of a lag between an enquiry and a sale. You need to ensure you have a few steps in between for those potential clients who are not quite ready to become paying clients yet. Sign them up for an e-newsletter, offer a free body composition consultation, etc. Just something to keep progressing them through your sales funnel.
Good luck Jennifer
I’m in the same boat as you. I currently have one client and I’m trying to expand more in the in-home training area.
From the people I’ve talked to and what they have said on here referrals are really a big source. Once you get a client or two that looses a significant amount of weight that will really help with leads.
This question comes up very frequently. But I think you already have some great ideas offered form the others. You can also offer some sessions on a silent auction for some fundraising event of your choice. Someone will buy it and either use it for themselves or gift it to a person of their choice.
Good luck to you!
The best way that i’ve gotten new business is through referrals from my small-group classes. If someone brings me a new client and they sign up, they get 2 free classes. For me it works beautifully because I do most of my training in small groups so it doesn’t cost me time to let a client come to two extra classes. The $30 I lose in free classes makes itself back more than tenfold for each sale I make.
The second best way that I’ve gotten new business is to bring fliers into my group exercise classes. When I have an opening in my small-group class, I bring fliers into my group-ex classes and give a little introduction that I also do small-group and one on one training.
Not as successful but have had some success:
Donating sessions at school auctions and other charity events
Participating in fundraisers
Staffing a table at a health fair
Taking my class outside to a local corporate green space (that my gym has access to) for visibility
Become better at the basics before trying to get bigger…..
Often we want to grow our client list before we have all our ducks in a row. Sometimes we have to take a step back and make sure we are meeting all the needs and wants of our current clients before trying to attract more clients to our schedule.
If we overlook those who are already investing in our services, we might just find ourselves struggling to make rent at the end of each month.
I covered this topic in a blog I wrote a few weeks back if you want dig a bit deeper: http://bit.ly/1wWrYAz
The short and sweet: Better Before Bigger.
Once you get better, our clients will force us to get bigger by referring like crazy.