Have you tried partnering with businesses in your area? You could set up an agreement where they offer their clientele a promo to your business and you offer yours a discount to their business. Each business can promote your promo both in their store, on their website, and on their social media pages – extending your local reach.
You can also get involved with your community outside of working with local businesses. Participate in local events to help get the word out.
Another great way to attract new clients is to get your current clients involved. Ask them to recommend your business to others. You can even start a referral program that will reward current members for any new people they bring into your business. Not only will you get new business, but you’ll help to retain your current clients.
I recently read this article and even though it’s about retention, it has some good overall marketing tips: https://www.ezfacility.com/blog/7-ways-to-retain-new-years-resolution-me…
Some of these may have already been covered above, but here are a few simple marketing ideas that can help attract more members:
1. Create and promote a Facebook Page for your business: Make sure you keep it updated with content regularly, and tap into your ideal client’s questions and goals. Invite your entire contact list to ‘Like’ your page.
2. Share member success stories on social media: Tweet a client’s latest milestone (with their permission), post a fun photo on Instagram of a training session. Consistently make your gym look like a fun, positive place to work out.
3. Form a partnership with a local business: Target spas, massage therapists, sporty clothing stores – anything that has a connection to the services you provide. Agree to promote each other by word-of-mouth, or post an offer on your websites where if someone purchases ‘x’ they receive ‘x’ from the other business.
4. Host a ‘Bring Your BFF’ event: Invite your members to bring an interested friend in to your gym or studio for an afternoon or evening of snacks and demonstrations from your trainers.
Here’s a link to a free eBook from MemberTracker that has even more ideas on how to ramp up your membership: http://www.membertracker.io/ebook
SEO (Search Engine Optimization)
Read up on this and if you can master it you will be reeling in clients in no time.
Check out this great resource we posted a few month back on our blog.
best of luck,
Become better at the basics before trying to get bigger…..
Often we want to grow our client list before we have all our ducks in a row. Sometimes we have to take a step back and make sure we are meeting all the needs and wants of our current clients before trying to attract more clients to our schedule.
If we overlook those who are already investing in our services, we might just find ourselves struggling to make rent at the end of each month.
I covered this topic in a blog I wrote a few weeks back if you want dig a bit deeper: http://bit.ly/1wWrYAz
The short and sweet: Better Before Bigger.
Once you get better, our clients will force us to get bigger by referring like crazy.
The best way that i’ve gotten new business is through referrals from my small-group classes. If someone brings me a new client and they sign up, they get 2 free classes. For me it works beautifully because I do most of my training in small groups so it doesn’t cost me time to let a client come to two extra classes. The $30 I lose in free classes makes itself back more than tenfold for each sale I make.
The second best way that I’ve gotten new business is to bring fliers into my group exercise classes. When I have an opening in my small-group class, I bring fliers into my group-ex classes and give a little introduction that I also do small-group and one on one training.
Not as successful but have had some success:
Donating sessions at school auctions and other charity events
Participating in fundraisers
Staffing a table at a health fair
Taking my class outside to a local corporate green space (that my gym has access to) for visibility