I understand that once we get an opportunity to talk to a potential client we can put their mind at ease about the way a Trainer customizes a workout, but what about the average gym goer who may have some misconceptions about training on a one-on-one basis. Do potential clients talk themselves out of Training before we get that open discussion. What if potential clients feel they have to already be at a certain level of fitness before working with a trainer?
Do potential clients fear Trainers? Do they feel that the workout will be too difficult? How do we dispell the myth that Personal Trainers aren’t in the business of hurting people, Boot Camp style with all clients.
Id say money is 90%.
I try to be friendly in the gym and offer advice, while changing my workout on a yearly basis so people see me as a runner, triathalete, swimmer, rugby player, bodybuilder etc. I know how to change my body so I can show them how to do it with theirs.
Let them know that you are the professional.