I understand that once we get an opportunity to talk to a potential client we can put their mind at ease about the way a Trainer customizes a workout, but what about the average gym goer who may have some misconceptions about training on a one-on-one basis. Do potential clients talk themselves out of Training before we get that open discussion. What if potential clients feel they have to already be at a certain level of fitness before working with a trainer?
Do potential clients fear Trainers? Do they feel that the workout will be too difficult? How do we dispell the myth that Personal Trainers aren’t in the business of hurting people, Boot Camp style with all clients.
It’s all about the trainer!!
A trainer who has a positive, friendly attitude is a start! Most of the job is pleasing the client, like it or not.
Knowledge is probably the most important professional aspect of the job other than a great personality. Like Joanne said, no one questions the value of a nurse or physical therapist. Letting others know that you do your research and you have a working knowledge of body systems and motivation, etc, is probably the best way to be seen as a professional.
Know what you’re talking about and act like you know what you’re talking about without being a snob OR a pushover.
As a personal trainer, the GREATEST service you can offer to the profession, in my opinion, is letting EVERYONE know that personal training isn’t just for people who “need” it. The benefits and knowledge gained from hiring a great trainer can last a lifetime. Everyone could use a personal trainer! Even personal trainers need other personal trainers to learn from! =)