I understand that once we get an opportunity to talk to a potential client we can put their mind at ease about the way a Trainer customizes a workout, but what about the average gym goer who may have some misconceptions about training on a one-on-one basis. Do potential clients talk themselves out of Training before we get that open discussion. What if potential clients feel they have to already be at a certain level of fitness before working with a trainer?
Do potential clients fear Trainers? Do they feel that the workout will be too difficult? How do we dispell the myth that Personal Trainers aren’t in the business of hurting people, Boot Camp style with all clients.
The way you (or any of us for that matter) can dispel myths, rumors, untruths etc. is by “doing,” and by “telling.” We need to be able to walk-the-walk and talk-the-talk. I agree with much of what has already been said by other posters. You/we can demonstrate that these kind of ideas are untrue through working with your clients as individuals (meaning that we administer “individually designed” workouts that are designed to address the specific goals/needs for each of our clients, and for each of their sessions). People observe what we are doing as trainers whether we’re aware of it or not, and so by seeing this, they quickly begin to realize that you treat your clients as individuals. They also observe your interactions with your clients (e.g. does the client appear to be having fun? are they challenged? are you engaged with them? etc.).
When supported by your genuine interest in them as an individual when/if you speak with them, you can quickly and easily dispel any myths they may have about the whole training and trainer experience.
I hope that this helps.