I understand that once we get an opportunity to talk to a potential client we can put their mind at ease about the way a Trainer customizes a workout, but what about the average gym goer who may have some misconceptions about training on a one-on-one basis. Do potential clients talk themselves out of Training before we get that open discussion. What if potential clients feel they have to already be at a certain level of fitness before working with a trainer?
Do potential clients fear Trainers? Do they feel that the workout will be too difficult? How do we dispell the myth that Personal Trainers aren’t in the business of hurting people, Boot Camp style with all clients.
I believe that this question is more generic at heart than you would think. If I have the means to purchase something yet choose not to, then it is usually because I do not perceive the value of it for myself.
This assessment can derive from a a multitude of reasons.
A person may not want to tie herself down to exercising at a certain pre-determined time and have a 24 hour cancellation policy on top.
S/he may have observed trainers and found their style not to their liking. This is particularly true if a trainer seems to approach all clients in a similar fashion.
New members get often three sessions with a personal trainer at a gym. I often observed that this results in the same exercise program for every single person. I would see no value in that for myself.
Sometimes trainers try to be spectacular, and they may even be lucky enough to have a client who wants that kind of training. If you cannot neutralize that style with a completely different one for another person, a portential client could get a wrong impression.
In addition to that, a person may have been warned of personal trainers. I know of physical therapists that do so, and I also know of trainers that deserve it. For a lay person, a personal trainer is a personal trainer. They don’t know the difference.
You can dispel many of those assessments by demonstrating that you can do better than that.