I understand that once we get an opportunity to talk to a potential client we can put their mind at ease about the way a Trainer customizes a workout, but what about the average gym goer who may have some misconceptions about training on a one-on-one basis. Do potential clients talk themselves out of Training before we get that open discussion. What if potential clients feel they have to already be at a certain level of fitness before working with a trainer?
Do potential clients fear Trainers? Do they feel that the workout will be too difficult? How do we dispell the myth that Personal Trainers aren’t in the business of hurting people, Boot Camp style with all clients.
How do personal trainers perceive themselves? If someone where to ask you to do a 30 second elevator pitch on the spot explaining what you do professionally, what would you say?
It’s easy to put a response on this portal now because we all can Google an acceptable answer.
I challenge you all to approach your peers and ask what does a personal trainer do and then post your perception on this thread.
It’s difficult to sell yourself if you don’t know what you do professionally. We must be able to clearly explain to prospective clients precisely what a personal trainer does so that they see our value. People don’t question the value of a physical therapist, a nurse or even the person who keeps the changing rooms clean at your local gym because they perceive the value of the service they offer.
I personally make it a point to help prospective clients see the value of my services so that they perceive they are purchasing the services of a professional.