There are several ways to leverage your gym website as a mobile marketing tool:
1. Make sure your website is mobile-friendly. On Google, mobile-friendly websites are listed before sites that are not optimized for phones and tablets. It is important that your site is listed on the first page on Google if you want to be found among competing gyms in the area.
2.Clearly display your gym’s physical address and phone number on the website. A click-to-call phone number makes it easy for new visitors to contact you and learn more.
3.Embed forms and calendars to allow potential members to request more information or sign-up for a free class.
I work for a member management software called Zen Planner and we have a popular 10 Step Marketing Guide that may be helpful as you start to promote your gym. Feel free to download the guide here ┬╗
Best of luck!
Off the bat, you’ll want to make sure your website is also mobile friendly. Google ranks websites based on how mobile friendly they are so you want to make sure this is taken care of otherwise your site both on a desktop and on mobile won’t rank well and people won’t be able to find your gym.
Also, look to incorporate text messaging into your marketing. Most everyone texts these days so it’s an easy (and cheap) way to get in front of prospects. This is another great article I’ve referenced when I was considering texting prospects: https://www.ezfacility.com/blog/7-benefits-of-using-text-messaging-for-g…
You can also have a mobile app created for your gym. There are a lot of companies out there that offer to build your app as part of their services which is usually cheaper than going to a developer yourself. Here’s a good article that talks about the benefits of having an app: https://www.ezfacility.com/wp-content/uploads/2019/04/branded-app-whitep…
Hope these resources help!