There are several ways to leverage your gym website as a mobile marketing tool:
1. Make sure your website is mobile-friendly. On Google, mobile-friendly websites are listed before sites that are not optimized for phones and tablets. It is important that your site is listed on the first page on Google if you want to be found among competing gyms in the area.
2.Clearly display your gym’s physical address and phone number on the website. A click-to-call phone number makes it easy for new visitors to contact you and learn more.
3.Embed forms and calendars to allow potential members to request more information or sign-up for a free class.
I work for a member management software called Zen Planner and we have a popular 10 Step Marketing Guide that may be helpful as you start to promote your gym. Feel free to download the guide here ┬╗
Best of luck!