I am an Independent Trainer working out of a gym for over 2 years. I offer free first session, package specials, do different events (free seminars on working abs, cardio, fitness assessments etc), I have a Facebook fan page, offer Bootcamps and do a monthly newsletter. It’s been a slow go and I need to increase my income. Do you have any other suggestions
Hi Heather. Getting new clients can definitely be tough! I’ve found that offering too many “free” services diminishes the value of the services that you should be paid for. Perhaps cutting back on those “freebies” will bring your services more in demand. Also, have you considered offering small group training (other than Bootcamps – which aren’t for everyone)? This is definitely the current trend in fitness and because of the economy small group training has become more and more attractive to paying clients.
Just a couple of suggestions. I wish you good luck in growing your business.
Word of mouth, word of mouth, word of mouth! I have never advertised, but have always given my clients exceptional service and results. The reward has been more referrals than I can handle.I also never do free sessions or packages, as I feel that devalues what I do. That said I would suggest you do even more to get known in your community. I have spoken to PTA’s,coaches associations and the Girl Scouts. I also volunteered as a softball coach (for my daughter and out of love for the sport), and I had many parents ask me about training. I have a written a column and articles for local papers. They did pay me a nominal fee, but perhaps you could barter for ad space. This worked great to get my name out, and I am often contacted by reporters as a local expert. I agree with Rebecca that Fitness Connect is great resource, I have had many contacts through it.
Sounds like you’re doing a great job self promoting! Are you the right fit with the facility your currently working?
I would look at other facilities to add to your PT services. Or try a different time of day within the club, different faces in different places.
Wishing You Success!